Sometimes people can take for granted the effectiveness of a business card. But this small insignificant piece of paper can be detrimental to helping you build a successful business. This is your opportunity to make a lasting first impression ans help you secure an new customer. In this article I’am going to give you some of my top tips for getting the best business card possible from design to what information should be on the card. In Ireland alone there are hundreds, possibly thousands online business card printing companies that offer you the chance to design your own cards online, this is something to be very careful of. As you will be placing the order online you will not be completely sure of the quality you will be receiving. Your best bet is to try to speak to somebody who has used the websites services you are looking at. Have a look at the quality and the finish. If this is not possible look at previous reviews, or how the website ranks on google. Although we all want to save some money cheaper isn’t always better, as you could be sabotaging your business before you even get started. Here are my top seven tips when buying your business cards:
1# Quality over quantity:
Although it is pretty tempting to just binge and buy five hundred business cards for ten euro, its is important to make sure the quality is of the highest standard, and if it means opting for two hundred instead so that you can afford that extra deign or finish then go for it. It just means your will have to be a bit more careful when handing them out, but when you do it will make way more of an impact.
2# Designers know best:
If possible you should hire a graphic designer rather then design your own cards. They will take all the hassle out of choosing from the endless list of ideas there are. They will also be able to keep your cards in tune with the rest of your theme. For example you should have your cards matching your website, logo, brochures etc. it will give a more professional solid feel to your business
3# Be ruthless:
When choosing the information on your card you will be very limited to what you can write, so please no life stories. keep your logo small and let your text do the talking. Also don’t shy away from using any white excess space.
4# Size wise:
Keep your cards to the classic 3.5 by 3.5 size, there will also be options to do rounded corners irregular shapes. If you are feeling adventurous or have a specific idea in mind then by all means go for it. But in my experience you are always better keeping to the classic rectangle shape.
5# Spacing and font:
It is imperative that you keep adequate space on your card to make sure not only is it readable but that it looks more appealing and not to busy. The preferred format in text that is in the center, It tend to look more appealing. The font should be something easy read, you can of course opt for fancy text but it is better keep the swirls to a minimum.
6# Use the back:
its is important to make sure you utilize the back of your card, but with only minor information. Maybe an extra website, alternative phone number, or perhaps a relavant quote about your business. This adds a little extra character and makes your card more memorable.
7# Put yourself in their shoes:
You need to put you thoughts to your potential customer, think how you would feel if somebody handed you this business card, what would be your first impression of the card and the business?, would it be something you would want to be a part of?. Is it easy to read? is the information you want/need easily visible? These are the key questions you need to ask yourself before purchasing your business cards.
Business cards are not only a way to network more effectively, but they are also an extension of your business. And should represent a high quality and professional front. They should the prospective customer confidence.