One of the most popular forms of promotional merchandise would have to be free promotional pens. unlike flyers, t shirts, tote bags and other promotional bits and bobs, pens will be constantly reused and never really immediately thrown out. Countless businesses have taken to putting their logo on the side of pens with fantastic results. here are a few tips why promotional pens can be very beneficial to a business:
- Promotional pens broaden advertisement between all age groups.
- They accomplish the main goal of creating product awareness
- They are low cost
- They boost up your direct mail responses.
- Promotional pens are a pleasant way to promote a business.
- They com across less annoying as they are useful to potential customers.
Benefits Of Promotional Merchandise
Everybody loves gifts, gifts are a way of thanking somebody and showing them how much you care. The fact that we can now use it to effectively promote our business has made promotional merchandise a hot ticket. The thank you gifts can not only be presented to existing customers but also to potential clients when they try a new product of the business. This would encourage them to buy other items, which will increase the company sales. It will also act as reminder fro the customer, perhaps he or she tried out the product before or had purchased it previously a quick glance at the pen could jog their memory and send them straight back to you. This practice can be made more beneficial to any company by making it it’s marketing and branding strategy,which assists in expanding business along with earning the consumers goodwill. To make it marketing oriented, a great deal of planning should be put in so about what kind of message you want to place on the pen. something short and effective that captures the essence of your business.
Very few promotional items can compete with the usability of advertising pens. you having more then likely used one recently yourself. people can sometimes be reluctant to use other promotional products such as t-shirts, hats etc but pens seem to be the safe bet. when you really put though into the amount of times a pen might change hands, its staggering to imagine that your business name and information could be spread that far with just one pen
This atmosphere of acceptance and usage presents you with an awesome opportunity to have your logo and company name visible over and over, using repetition to further your advertising goals. And think about how many times pens are passed between friends and colleagues; this is moving your advertising to further markets.
The possibilities for promotional merchandise are endless everything form lunch bags, plates, key rings, vans and over 500,000 other products can be used. with this being said promotional pens are still one of the most popular and effective pieces of merchandise. Here are a few times when the use of promotional pens are perfect and effective:
- Promote goodwill – Simply to say thanks to loyal or entice new customers to your business.
- When you need more online/store traffic – by putting their website or store address on a promotional pen business owners have noticed a large rise on traffic.
- Grand opening/ anniversary – Use your promotional pens to draw awareness to upcoming events or simply give them away at certain as a reminder.
- Build customer loyalty – This is a cheap an effective way to keep an existing or potential customer happy.
There are hundreds of promotional pen wholesale websites designed to help you find the best promotional pens for your business, but its very important to shop around for the best price.
For more information on promotional pens and other promotional merchandise visit: www.axiscorporategifts.ie